How to grow my coaching business using LinkedIn?
- Shreekesh Pillai
- Jun 27
- 3 min read
If you’re a coach business, mindset, career, or performance expert, and you’re not using LinkedIn actively, you’re leaving massive growth potential on the table.
LinkedIn isn’t just a hiring platform anymore. It’s a trust-building engine. A thought-leadership stage. A pipeline creator, all in one. Especially for coaches.
In this blog, we’ll break down how you can use LinkedIn to grow your coaching business with practical strategies, examples, and content ideas.
Why LinkedIn Works for Coaches
Unlike Instagram or Facebook, where content disappears fast, LinkedIn is built around credibility, conversations, and client decision-making. The platform is full of:
Professionals who invest in self-improvement
Leaders who hire coaches for their teams
Founders looking to level up
And they’re not just scrolling for entertainment, they’re looking for real value and expertise.
That’s where your coaching brand can shine.
Step 1: Optimise Your Profile for Conversions
Before you post anything, make sure your profile is:
Positioned as a solution, not a job title
Clear on who you help, how, and what results you deliver
Credible with testimonials, experience, and content highlights
Bonus tip: Your headline shouldn’t say “Business Coach” it should say:
“Helping early-stage founders grow revenue through systems and mindset clarity.”
Step 2: Create Content That Builds Trust
This is where many coaches hesitate, but content is how people remember you and trust you.
You don’t have to dance or be a content machine. Just show up with:
Content Types That Work for Coaches:
Client wins (before vs after)
Insight posts: “The 3 mindset traps keeping entrepreneurs stuck”
Behind-the-scenes: “Here’s what I worked on with a client this week”
Your POV: “Why I don’t believe in hustle culture, and what I do instead”
Personal moments that shaped your coaching lens
Step 3: Leverage LinkedIn Ghostwriting (If You’re Busy)
Here’s the truth: many successful coaches you follow on LinkedIn… don’t write their own content.
They work with LinkedIn ghostwriters who:
Understand their voice and values
Convert their frameworks and wins into scroll-stopping posts
Help them stay consistent without draining energy
At WeaveEngine, we do exactly that. We take your coaching insights, client stories, and systems, and turn them into content that connects and converts.
Step 4: Build the Right Network
Posting alone won’t cut it. You need to actively grow and engage with the right people.
Connect with:
Founders in your niche
HR leaders
Startup teams or VCs (if you’re an executive coach)
Other coaches (for collaboration/referrals)
And comment thoughtfully. It boosts your reach and authority.
Step 5: Add CTAs That Invite Conversations
Don’t just educate, invite action.
End your posts or profile with:
“DM me if you want to discuss coaching fit”
“I offer a free 10-minute clarity call, message me to book it”
“Want to work together? Let’s talk.”
Make it easy for people to approach you.
Final Thought: LinkedIn = Leverage
You already have the skills to transform lives. Now it’s about making those skills visible.
LinkedIn helps you:
Show credibility at scale
Build a warm pipeline without ads
Position yourself as a category expert
And if you don’t have time to write? Let us handle that.
👉 At WeaveEngine, we offer LinkedIn ghostwriting for coaches who want to grow without burning out.
📩 Book your free profile audit today.
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